Toppers celebration cakes & Cupcakes

About Toppers celebration cakes & Cupcakes

Toppers celebration cakes & Cupcakes.. Wedding Cakes. Birthday Cakes made to order.. The cake industry is a creative one, and imagination is key. Most cake makers follow lots of other cake makers on social media and will often see images and designs they like. I often screen shot images of designs I like as inspiration; perhaps I like the piping detail, the use of ruffles, maybe the colour palette. However, the key word here is inspiration; in the same way as clothing retailers take inspiration from the catwalk of leading designers, following colour trends and styles and creating their own versions for their stores. The story of cake makers replicating other peoples cakes is a tale as old as time and having been in the industry for 10 years I have heard many many versions of this fable and even had my own cakes replicated, but what I witnessed recently shocked me. I was exhibiting at a wedding show and I was saddened when I saw another cake makers stand. I could tell you the name of the original designers of almost every cake on their stand. All virtual carbon copies; same colours, same designs. Not one iota of anything bespoke or unique – but a closer look at their promotion and they use the wording bespoke wedding cakes. I have to ask – what is bespoke about an exhibition stand featuring replicas of other people’s designs? When I returned home and decided to catch up on my social media where an interesting post cropped up on my news feed. Somebody had shared a post which said ‘Pop down and check out (insert name here) new cake design’, and when you click through to the post the wording proudly states ‘Our new wedding cake design’ – but its not a new design. It’s a replica of someone else’s creation.

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