Windance Ltd T/A That’s mine personalised embroidered gifts

About Windance Ltd T/A That’s mine personalised embroidered gifts

INTRODUCING THAT'S MINE Welcome to That’s mine, a husband and wife family business, specialising in personalised embroidered gifts for babies and children. That’s mine are an online e-commerce business, selling luxurious gifts through their website and several other platforms. Based in Chorley, Lancashire, they are proud to carry on Lancashire’s historic legacy of textiles and send personalised gifts to customers all over the world. THE HISTORY That’s mine was created in 2000, it was originally set up by co-founder, Elaine, as a flexible part time job whilst accommodating Paul and Elaine’s young family. Their youngest daughter was diagnosed with Autism, so as the years progressed it became essential that Elaine had flexible working hours to accommodate her complex needs. Elaine had previously worked in the textile nursery sector for many years as a designer and product developer and she spotted a gap in the market for well-designed personalised gifts for babies and children. Over the years leading up to this, Elaine had started creating personalised gifts for family and friends. At this point, personalisation was very new. Everyone loved how their name was on the gifts, making it completely theirs and theirs alone. When it was time to come up with an idea for a new business, Elaine had a lightbulb moment! Combining her skills and experience from the nursery industry, she went on to create a home-based small business, personalised gifts for babies and children. In 2000, Elaine bought her very first embroidery machine, working out of her kitchen and utility room. She would embroider at night when the kids were asleep. Even the That’s mine logo is Elaine’s eldest daughter, Phoebe’s handprint at 18 months old! Elaine would hand out leaflets and hold house parties for family, friends, and neighbours, where they could order their own personalised gift. They also set up a display in Coppull Mill and a stall at Botany Bay. During this time, Paul worked in the retail sector as an area manager. He decided to join Elaine, and they invested their personal life savings and relaunched ‘That’s mine’, with a quality e-commerce website and social media campaign in 2015. They have both worked hard using their skills and experience within the industry to build the business to its current level.

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